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Riding The Wave

Surfing, with its historic and contemporary roots in Hawaii, has become a world wide marketing magnet. How has surfing, an activity traditionally associated with a counter culture ethos, exploded into a multinational billion dollar industry with cultural influence almost beyond measure?

Surf clothing and other paraphernalia have blanketed the cultural landscape in this country and around the world. With commentaries from Steve Pezman of the Surfers Journal, Bob Mcknight, CEO of Quiksilver, Paul Naude, President of Billabong, Dave Parmenter, Mickey Munoz and many others, we discover the tensions surrounding this movement and its affect on the sport.

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Movie Details

  • Rating
    Not Rated
  • Release Year
    2007
  • Running Time
    40:52
  • Language
    English
  • Compatible With
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Download Details

  • Running Time
    40:52
  • Screen Format
    Widescreen
  • File Size
    576.18 MB
  • Resolution
    SD | 852x480
  • Language and Sound
    English: Stereo
  • Additional Features
    Chapter Markers

Streaming Details

  • Running Time
    40:52
  • Screen Format
    Widescreen
  • Resolution
    SD | 852x480
  • Language and Sound
    English: Stereo
  • Compatible With
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